Case Study: Elevating Hansen Bridge’s Online Presence

Kate Putnam
5 min readJan 26, 2024
Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO


In this case study we will explore how Putnam SEO, a leading digital marketing agency, propelled Hansen Bridge to new heights through a strategic SEO partnership.

In the competitive landscape of civil engineering and construction, establishing a strong online presence is vital for attracting potential clients and staying ahead of industry peers.

This case study dives into the SEO journey of Hansen Bridge, a reputable construction firm specializing in bridge engineering, as they sought to elevate their digital visibility and drive organic growth.

Client Profile

Hansen Bridge, a distinguished Laminated Timber Bridge Firm, located in Springfield, New Hampshire, sought Putnam SEO’s expertise to enhance its digital footprint. Facing challenges in online visibility and lead generation, Hansen Bridge aimed to establish itself as a prominent player in the competitive field of bridge engineering.

Hansen Bridge, with decades of experience in delivering innovative and structurally sound bridge solutions, approached our SEO consultancy firm with a desire to amplify its online reach.

Despite their industry expertise, the client faced challenges such as limited online visibility, underperforming keywords, and a lack of website optimization.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO


The primary objective was clear — to position Hansen Bridge as an industry leader by enhancing its online visibility, driving targeted organic traffic, and ultimately generating more qualified leads through its website.

Putnam SEO collaborated with Hansen Bridge to formulate a goal-driven SEO strategy. The mission: to increase online visibility, secure top rankings, and generate qualified leads, ultimately positioning Hansen Bridge as a go-to authority in the industry.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO

Strategy Highlights:

Comprehensive SEO Audit

Our initial step involved conducting an exhaustive SEO audit to identify strengths, weaknesses, and untapped opportunities. This audit encompassed on-page elements, technical SEO factors, and an analysis of competitors within the civil engineering and construction niche.

Keyword Strategy Overhaul

Thorough keyword research was conducted to pinpoint high-value, industry-specific keywords. The strategy focused on aligning these keywords with the services offered by Hansen Bridge, ensuring relevance and competitiveness in search engine results.

Technical SEO Enhancements

Recognizing the importance of a technically sound website, we implemented improvements in page speed, mobile responsiveness, and overall site structure. These enhancements not only improved the user experience but also aligned with search engine algorithms, contributing to improved rankings.

Localized SEO Optimization

Given the regional nature of construction projects, a localized SEO strategy was implemented. This involved optimizing content, meta tags, and local business listings to target potential clients within specific geographical areas.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO

Content Enrichment and Blogging

A content strategy was developed to showcase Hansen Bridge’s expertise and thought leadership in bridge engineering. Regular blog posts addressing industry trends, case studies, and project highlights were added to the website, enriching the content portfolio and attracting a wider audience.

Backlink Acquisition Campaign

Recognizing the importance of authority in the construction industry, a targeted backlink acquisition campaign was executed. Partnerships, collaborations, and outreach efforts resulted in high-quality, relevant backlinks that strengthened Hansen Bridge’s online authority.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO


Significant Increase in Organic Traffic

Within the first six months, Hansen Bridge witnessed a remarkable 360% increase in organic traffic, indicating improved visibility in search engine results.

Top Rankings for Key Industry Keywords

Targeted keywords related to bridge engineering and construction achieved top positions in search engine rankings, solidifying Hansen Bridge’s presence as an authoritative voice in their field.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO

Improved Local Visibility and Client Acquisition

Localized SEO efforts resulted in enhanced visibility within target regions, leading to an influx of qualified leads and inquiries from potential clients seeking bridge engineering services.

Positive Impact on Conversion Rates

As organic traffic and targeted leads increased, the conversion rate saw a positive uptick, translating the online visibility into tangible business opportunities for Hansen Bridge.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO


The collaboration between Hansen Bridge and Putnam SEO serves as a testament to the power of a well-executed SEO strategy. This case study showcases how a tailored approach can transform online visibility, secure top rankings, and drive sustainable growth in competitive industries.

The Hansen Bridge SEO case study underscores the transformative power of a tailored SEO strategy in the construction industry. By addressing technical aspects, optimizing content, and strategically building authority, Hansen Bridge not only strengthened its digital presence but also translated online visibility into real-world business opportunities.

Case Study: Elevating Hansen Bridge’s Online Presence with Putnam SEO

This success story serves as a testament to the pivotal role SEO plays in positioning construction firms as industry leaders and driving sustainable growth.

Discover how Hansen Bridge, a leading construction firm, achieved remarkable success with a tailored SEO strategy. Explore the journey of enhanced online visibility, top rankings, and increased leads in the competitive field of bridge engineering.

Are you ready to skyrocket your online presence? Let’s Chat!



Kate Putnam

Kate Putnam | Medical Intuitive | Quantum Healer | Psychic Medium