How I Beat Etsy: 4 Weeks of Dominating SEO Strategies

3 min readOct 22, 2023

How I Beat Etsy: 4 Weeks of Dominating SEO Strategies Putnam Marketing, Kate Putnam. Off-Page Strategies: Building a Network of Authority Off-page optimization involves activities beyond your website, such as backlink building and social media engagement. Establishing high-quality, relevant backlinks from authoritative sources can significantly boost your site’s credibility and authority in the eyes of search engines. Putnam Marketing, Kate Putnam

Tips you can follow to skyrocket your SEO game

In the fiercely competitive e-commerce landscape, staying ahead of the curve is essential for success. As an SEO expert, I’ve consistently managed to outshine even industry giants like Etsy in search rankings for four consecutive weeks.

In this blog post, I’ll explain the strategies I used to achieve this feat and share valuable tips to upgrade your own SEO game.

Off-Page Strategies: Building a Network of Authority Off-page optimization involves activities beyond your website, such as backlink building and social media engagement. Establishing high-quality, relevant backlinks from authoritative sources can significantly boost your site’s credibility and authority in the eyes of search engines. Putnam Marketing, Kate Putnam

Keyword Research: The Foundation of SEO Excellence

To gain a competitive edge, meticulous keyword research is paramount.

Start by identifying high-volume, low-competition keywords relevant to your products or services. Tools like Google Keyword Planner, SEMrush, and Ahrefs can provide invaluable insights.

Content is King: Crafting Compelling, User-Centric Pages

Creating high-quality, engaging content is non-negotiable. Develop product descriptions, blog posts, and landing pages that not only incorporate your chosen keywords but also provide value to your audience. Aim for clarity, relevance, and originality in every piece of content you produce.

Technical SEO: Optimizing for User Experience and Search Engines

A seamless user experience is crucial for retaining visitors and improving SEO. Focus on factors like page load speed, mobile responsiveness, and intuitive navigation. Properly structured URLs, meta tags, and XML sitemaps also contribute significantly to search engine visibility.

On-Page Optimization: Fine-Tuning Every Element

Every element on a webpage plays a role in SEO. From headers and subheaders to image alt tags and internal links, ensure that they are optimized for both users and search engines. Strive for a balance between keyword integration and natural, user-friendly content.

Off-Page Strategies: Building a Network of Authority

Off-page optimization involves activities beyond your website, such as backlink building and social media engagement. Establishing high-quality, relevant backlinks from authoritative sources can significantly boost your site’s credibility and authority in the eyes of search engines.

Analytics and Monitoring: Data-Driven Decision-Making

Constantly monitor your website’s performance using tools like Google Analytics and Search Console. Track key metrics such as organic traffic, click-through rates, and conversion rates. This data will provide valuable insights into what’s working and what needs adjustment.

Adapt and Evolve: Staying Ahead of the Curve

SEO is a dynamic field, and what works today may not be as effective tomorrow. Stay updated with industry trends, algorithm changes, and emerging technologies. Adapt your strategies to remain competitive and continue driving organic traffic.

Beating industry giants like Etsy at their own game is a testament to the power of strategic SEO.

By prioritizing keyword research, crafting exceptional content, optimizing your website, and staying vigilant with analytics, you too can skyrocket your SEO game.

Remember, consistency and adaptability are key to maintaining your competitive edge in the ever-evolving world of search engine optimization.

Contact Us:
Kate Putnam
kate@putnam-seo.com
putnam-marketing.com